Hi! I’m Gabrielle!

In 2019, after a long journey of figuring out my purpose, I got certified as Life Coach.

Having witnessed the power of coaching in my own life, I was so excited to start helping other people experience it in their lives.

And I knew exactly who I wanted to help:

I wanted to help other women find their purpose.

Then a coach who I respect and admire told me that nobody wanted that.

That sent me into a spiral.

I started to question everything I was doing. In my mind, I definitely couldn’t keep that niche – the coach said it wouldn’t work. But I had no idea what to change it to.

I started looking at what other successful coaches were doing, researching online for “the best niche,” and taking any niche recommendations offered by people around me.

I was so frustrated and confused. And I felt so stuck in my business.

I didn’t post on social media, send emails, or write any new blog posts. Because I didn’t know who I was talking to anymore.

Then I was reminded

My journey to finding my purpose was MY experience. And I believe our life experiences combined with our gifts give us our purpose.

Navigating those experiences in a way that improves our quality of life positions us perfectly to help other people going through it.

The people I was meant to serve needed to know that.

And I didn’t need anyone to co-sign on it.

Once I owned my niche, everything changed.

I was confident that I could help my people and I let them know that.

And my business took off.


“She is clothed with strength and dignity, and she laughs without fear of the future.” Proverbs 31:25


My purpose is to help you walk boldly in yours.

And until you feel solid in your niche, you can’t do that.

I’m here to help you find your purpose-aligned niche so you can confidently help the people you’re meant to help in your coaching business.