How to avoid the niching pigeonhole trap

I help women coaches find and define their niches by aligning it with their purpose.

It’s my jam.

Because empowering women to walk in their purpose is what I’m most passionate about.

I could do it all day, every day. Pigeonhole me all the way in with this niche!!! 🤣🥰

However, I don’t do it all day, every day because there are so many other things that come into play when helping clients find their niche (or achieve any goal).

Everyday life is happening and that stuff gets in the way of them reaching their goals.

For example, this week in addition to working through niching stuff, I’ve coached clients on:

  • Employees not feeling motivated at work
  • Stepdaughter not following the rules
  • Feeling like coaching biz is an expensive hobby
  • Showing up on social media
  • Finding a place to live during separation


We have limited brain energy and when other stuff consumes most (or all) of that energy, there’s not much left for creation. 🤯

I know that helping them work through these things creates space for them to focus on what they originally came to me for.

So there’s no reason to worry about being pigeonholed by niching.

And more importantly, what if the only reason you’re worried about being pigeonholed is because you haven’t found the niche that you’d love to be pigeonholed in – the one you’re so on fire about because you’re so deeply connected to it? 

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