How to have a successful niche long-term

The niche you choose right now (or later) is not set in stone.

I started out helping corporate women find their purpose.

That was my journey and I LOVED the feeling of finally knowing exactly what I’ve been called to do.

So I wanted to help other women experience that same feeling. 🙌🏾

As I was doing that, 95% of them uncovered that they wanted to be life coaches!

So I started helping women become life coaches because that was something I’d done for myself too.

Then as we were building their life coaching businesses, I found that most of them got stuck on who to help and what to help them with –> their niches.

They couldn’t walk boldly in their purposes because they were getting stuck on this part. 🥴

So I started helping women coaches find their niches because that was something I’d done for myself too!

And that’s how I got here.

Every successful coach has a niche that has evolved over time as they’ve gained more experience in their work and more knowledge about what their people are struggling with.

The two things I want you to takeaway from this post:

  1. Don’t get stuck in choosing THE niche of all niches as if it can never change once you choose it. Start with what feels aligned with your purpose right now and be open to it evolving as you experience, learn, and grow.
  2. You think you sound like a broken record, but there are so many people who have not heard all your stuff yet. Keep talking about it. No matter how many times I tell the story of how I became a Niche Coach, I still get asked this question at least 5 times a week (and I’m not exaggerating). To me, it’s just an indication that I’m not talking about it enough. Keep going. 💪🏾

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