It’s not always a niche problem.

It’s normal to think there is a niche problem when clients are not coming.⁠

But more times than not, it has nothing to do with your niche.⁠

It’s about you not believing that there are people in your niche who want and are willing to invest in what you’re offering.⁠

Your uncertainty comes across in your marketing.⁠

It makes people feel uncertain about you being able to help them so they don’t reach out.⁠

Everybody will not want what you’re offering.⁠

But YOUR people will. ⁠

And they’re willing to pay you for it.⁠

You have to believe that.


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